A branded site is a term for a front end to a white label service company. A white label company provides website operations, content, and billing services in a generic fashion for the branded site. The owner puts up a facade website, and connects it to a white label company. The white label company collects the money and pays the branded site owners when new members sign up for the service.
You might be familiar with the term ‘private label’, which is commonly used in consumer goods. Company “A” puts their name on the product; Company “B” makes the product and ships it to the stores. It’s the same concept –
There are white label dating services and white label pornography services.
It all adds up to a very complex network of facade websites, multiple middle men, a front/shell company that shows up on your credit card statement, and the white label company that takes their share of the top, and distributes the money back down the chain.
In this real life example, you started on Tinder, PoF, SkipTheGames (or anywhere really – scammers are everywhere). Without you knowing, you are directed to a half gibberish sounding site like billpaycrew which is an adult sign up site. That site is the billing name for some adult site, like shelikesmy*****.com.
Underneath shelikesmy****** is the white label company.
The white label company has a large database, that provides content to fit whatever proclivity an entrepreneur might craft a name for. The white label company has the infrastructure to deliver the content, and manage the membership. This includes sign up, billing, customer service, and of course paying the branded site owner.
The branded site owner, pays the next site upstream, like in the picture above.
Built in to this complex network is plausible deniability. If any one of the actors in the chain does something they should not, then you just say, “we can’t control xyz website, however based on this recent discovery, we have severed all business relationships with xyz website.”
Of course setting up a new website takes about half an hour. Xyz website copies their scam content to zyx, gets a new affiliate number, and they are back in business.
It’s a rockin deal.
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